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How Big Data Allows Businesses to Work Smarter, Not Harder

Our world is becoming more digital. The pandemic that forced the entire world indoors has only accelerated this trend. Experts predict that by 2025, the world will generate 463 exabytes of data per day. Brands and organizations are incorporating this data into their business models, with varying degrees of success. Precise big data fusion and analytics are drastically changing the way businesses operate. We must "work smarter, not harder" in 2021.

How? By combining data from multiple sources, big data fusion in conjunction with analytics enables businesses to build sophisticated and cohesive models and better understand the data. While some organizations may have already begun to use big data fusion, others may be lagging.

To succeed, businesses should also invest in data fusion technology, as well as AI (artificial intelligence) machine learning, and algorithms. AI can help businesses sort through data from various sources to produce unified and accurate information. Big data fusion methods and tools have become more common as AI has grown in popularity in recent years. However, are businesses utilizing this effectively enough?

The Basis For Big Data Fusion Analytics:

Before big data fusion can be useful to organizations, it must have a solid foundation to support analytics. Leaders must know what they want to achieve before investing in this technology, as they do with similar technologies. Big data fusion can be an excellent solution for businesses that are inundated with data but are unable to sort, analyze, or gain valuable information.

However, before an organization can invest in and leverage big data technology to its full potential, it must first lay the groundwork - the AI algorithmic and analytical tools that are in place to look for abnormalities and patterns in behavior. As a result, while big data fusion can uncover deeper meanings in disparate data sources, companies are left with no concrete next steps in the absence of analytics. When both types of technology are combined, businesses can gain real insight.

In terms of security, Big data fusion analytics can assist organizations in detecting potential criminals before they cause harm. Security and investigation analytics can assist in reducing data flow into a manageable amount of concise and easily organized numbers to aid in decision-making. Data fusion will continue to function by making all historical information available for analysis and providing experts with the correct data to make informed decisions (possibly linking it to an earlier incident or planning for a possible incident).

The Big Data at the Heart of Fusion Analytics:

When big data is mentioned in the media, the old debate about quality vs. quantity usually follows. In recent years, the amount of data available has grown exponentially, which is good when the appropriate technology is used. AI and machine learning algorithms, for example, can collect, clean, index, and combine data. They can then convert it into information.

The more data you have with the right big-data platforms installed, the better companies can analyze it. Companies are drowning in data and data, with 2.5 million bytes of data created every day on average. It's not surprising that data has quickly (and effectively) become the primary tool used by organizations in the security industry to detect and warn of fraud. Simply put, data could provide answers to many questions that organizations are attempting to solve.

Big data analytics in security can detect outliers and other anomalies that usually indicate suspicious or even malicious activity. However, because of the massive volumes, diverse sources, and siloed nature of data storage, investigative agencies are frequently unable to make use of their data. Untapped and unmined data is ineffective at detecting and preventing threats. What's the point of leaving it out?

Fusion Analytics in the Workplace:

In one security agency, the investigation took far too long (months, even years) and frequently did not result in a conclusion or tangible results. The head of investigations realized that the tools and techniques used by the investigation teams were no longer adequate and looked into a combination of big data analysis and fusion to meet their needs.

In another case, a massive tech company with thousands of employees worldwide was subjected to numerous security breaches. They wanted to ensure that only authorized personnel had access to restricted areas in order to protect their property, intellectual assets, and employees. They can combine data from different sources, analyze it, and create new and useful insight into threats they previously didn't know about by moving away from traditional surveillance using security cameras and cameras and toward an integrated and analytical-driven method.

Consider the following:

Businesses can learn faster, more efficiently, and get actionable data if big data fusion is combined with good analytics. It is critical to keep a few things in mind.

Big data analytics can be used to analyze all information and potentially include false positives, or it can be fine-tuned to be more specific about the data it analyses. There are fewer outcomes in the latter case, but the information may be more specific. This may imply that certain possible instances of data will not be investigated by security companies such as a security company. However, the company will be more specific in identifying suspicious activities (with fewer false alarms).

Big data fusion is not a solution that can be "set and forgotten." Its effectiveness is limited by the algorithms and analytics that generate actionable intelligence. Finally, while large amounts of data can be beneficial to an organization in general, it is strongly advised that the company have a plan in place to deal with the data that follows. The main issue is not data collection.

If the company is not prepared to understand what it means, it may end up with a mountain of information from various sources and no idea where to begin. Organizations must ensure that they are experiencing "data enlightenment," or connecting the dots to understand the story the data is telling and what the next steps will be.

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