Motion graphics is an animation that emphasizes text. Essentially, it is animated graphic design. Since their inception, there has been debate about the distinction between motion graphics and full animation.
Alfred Hitchcock's Psycho's opening credits are an early example of motion graphics, with an exceptional marriage of sound, motion, and graphic design.
You can use motion graphics to communicate with your audience and add depth to your story. When combined with music and effective copy, they can effectively convey a message.
We use them for advertisements, movie title sequences, [explainer](Animation with text as a major component.) videos, and information sharing. Many of our templates include motion graphics to assist you in communicating your message.
But, why use motion graphics to tell your story?
Motion graphics are a great way to bring that data story to life, allowing you to deliver the information in an impactful, easy-to-share, and easy-to-absorb format. They're particularly useful for communication:
Data insights: It is one thing to share data. Data visualization is another example. You can use motion graphics to create dynamic visualizations that represent and reinforce information.
Abstract concepts: The insights derived from data stories can occasionally become lofty or abstract. Using graphics to illustrate a specific idea helps to connect and cement ideas in the mind of the viewer. Because motion graphics do not require actors or live-action production, you can storyboard as much as you want.
Emotional stories: It can be difficult to inject emotion and humanity into a data story at times. (After all, there is a lot of information.) In contrast, a motion graphic narrative can tap into the viewer's emotional experience, fostering a more human connection.
How to Tell Data Stories with Motion Graphics:
There are numerous steps involved in creating a great motion graphic, and you will require the assistance of a strong creative team. Here's how to get started in motion graphics data storytelling:
Locate your data: Internal data is best for the most unique stories, but external data will suffice if other sources are difficult to obtain. Here are nine sources for your own data, as well as over a hundred sources for external data.
Find the story in your data: To find the most interesting stories, follow our step-by-step instructions. (Don't worry; it's so easy even a data noob can do it.)
Follow best practices throughout the production process: Check out our 4-step overview of the motion graphics process, determine how long it should take, and then read our team's best tips to ensure everything goes smoothly at every stage.