The fun begins when you meet your

Audience!

Our marketing plan for 

Agenda

To move users down the marketing funnel

We see WorkDeer as a platform connecting companies & freelancers, which demands strategies to attract both to the platform. We believe with a conventional approach & a few innovative methods we could achieve Brand positioning resulting in profitable actions.

 

We have listed platforms that are relevant to WorkDeer to gain optimal results.

 

Companies

Work Deer

Freelancers

Platforms 

  • Social Media

    • Linkedin​

      • Marketing ​& Advertising 

    • Facebook

      • Marketing ​& Advertising ​

    • Instagram 

      • Marketing ​& Advertising ​

    • Twitter

      • Marketing ​& Advertising 

  • YouTube

    • Marketing

  • Google Display

    • Advertising ​

  • Native advertising ​

  • Google Search​

    • Advertising ​

  • Local Directories 

    • Marketing ​

  • Content​

    • Video ​​​

    • Blogs

  • Email Marketing​

  • Engagement Campaigns 

    • PR​

    • Events (offline)

Platforms 

  • Social Media

    • Linkedin​

      • Marketing ​& Advertising 

    • Facebook

      • Marketing ​& Advertising ​

    • Instagram 

      • Marketing ​& Advertising ​

    • Twitter

      • Marketing ​& Advertising 

  • YouTube

    • Marketing

  • Google Display

    • Advertising ​

  • Native advertising ​

  • Google Search​

    • Advertising ​

  • Local Directories 

    • Marketing ​

  • Content​

    • Video ​​​

    • Blogs

  • Email Marketing​

  • Engagement Campaigns 

    • PR​

    • Events (offline)

Approach

To move users down the marketing funnel

Awareness

Build awareness campaigns that could help companies & freelancers know about the existence of WorkDeer. Get the mind share of relevant audiences is the most important step.

Influence

Enticing freelancers with opportunities to know more about the industry while showcasing business interactions with industry experts can be a win-win for WorkDeer.

Drive Action

Being available on platforms especially when users are looking for opportunities in the industry could be the lever WorkDeer should leverage with.

Advocacy

Insights, Knowledge articles, Updates on the latest opportunities, referral programs, calling out on social platforms, business email, etc could build user retention with both companies & work-seekers on WorkDeer.