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The fun begins when you meet your

Audience!

Our marketing plan for

Workdeer Logo.png

Agenda

To move users down the marketing funnel

​

We see WorkDeer as a platform connecting companies & freelancers, which demands strategies to attract both to the platform. We believe with a conventional approach & a few innovative methods we could achieve Brand positioning resulting in profitable actions.

 

We have listed platforms that are relevant to WorkDeer to gain optimal results.

Companies

WorkDeer

Freelancers

Platforms 

  • Social Media

    • Linkedin​

      • Marketing ​& Advertising 

    • Facebook

      • Marketing ​& Advertising ​

    • Instagram 

      • Marketing ​& Advertising ​

    • Twitter

      • Marketing ​& Advertising 

  • YouTube

    • Marketing

  • Google Display

    • Advertising ​​

  • Native advertising ​

  • Google Search​

    • Advertising ​

  • Local Directories 

    • Marketing ​

  • Content​

    • Video ​​​

    • Blogs

  • Email Marketing​

  • Engagement Campaigns 

    • PR​

    • Events (offline)

Platforms 

  • Social Media

    • Linkedin​

      • Marketing ​& Advertising 

    • Facebook

      • Marketing ​& Advertising ​

    • Instagram 

      • Marketing ​& Advertising ​

    • Twitter

      • Marketing ​& Advertising 

  • YouTube

    • Marketing

  • Google Display

    • Advertising ​​

  • Native advertising ​

  • Google Search​

    • Advertising ​

  • Local Directories 

    • Marketing ​

  • Content​

    • Video ​​​

    • Blogs

  • Email Marketing​

  • Engagement Campaigns 

    • PR​

    • Events (offline)

Approach

To move users down the marketing funnel

​

Awareness

Build awareness campaigns that could help companies & freelancers know about the existence of WorkDeer. Get the mind share of relevant audiences is the most important step.

​

Influence

Enticing freelancers with opportunities to know more about the industry while showcasing business interactions with industry experts can be a win-win for WorkDeer.

​

Drive Action

Being available on platforms especially when users are looking for opportunities in the industry could be the lever WorkDeer should leverage with.

​

Advocacy

Insights, Knowledge articles, Updates on the latest opportunities, referral programs, calling out on social platforms, business email, etc could build user retention with both companies & work-seekers on WorkDeer.

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