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The fun begins when you meet your

Audience!

Our marketing plan for

Workdeer Logo.png

Agenda

To move users down the marketing funnel

​

We see WorkDeer as a platform connecting companies & freelancers, which demands strategies to attract both to the platform. We believe with a conventional approach & a few innovative methods we could achieve Brand positioning resulting in profitable actions.

 

We have listed platforms that are relevant to WorkDeer to gain optimal results.

Companies

WorkDeer

Freelancers

Platforms 

  • Social Media

    • Linkedin​

      • Marketing ​& Advertising 

    • Facebook

      • Marketing ​& Advertising ​

    • Instagram 

      • Marketing ​& Advertising ​

    • Twitter

      • Marketing ​& Advertising 

  • YouTube

    • Marketing

  • Google Display

    • Advertising ​​

  • Native advertising ​

  • Google Search​

    • Advertising ​

  • Local Directories 

    • Marketing ​

  • Content​

    • Video ​​​

    • Blogs

  • Email Marketing​

  • Engagement Campaigns 

    • PR​

    • Events (offline)

Platforms 

  • Social Media

    • Linkedin​

      • Marketing ​& Advertising 

    • Facebook

      • Marketing ​& Advertising ​

    • Instagram 

      • Marketing ​& Advertising ​

    • Twitter

      • Marketing ​& Advertising 

  • YouTube

    • Marketing

  • Google Display

    • Advertising ​​

  • Native advertising ​

  • Google Search​

    • Advertising ​

  • Local Directories 

    • Marketing ​

  • Content​

    • Video ​​​

    • Blogs

  • Email Marketing​

  • Engagement Campaigns 

    • PR​

    • Events (offline)

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Approach

​

Awareness

Build awareness campaigns that could help companies & freelancers know about the existence of WorkDeer. Get the mind share of relevant audiences is the most important step.

​

Influence

Enticing freelancers with opportunities to know more about the industry while showcasing business interactions with industry experts can be a win-win for WorkDeer.

​

Drive Action

Being available on platforms especially when users are looking for opportunities in the industry could be the lever WorkDeer should leverage with.

​

Advocacy

Insights, Knowledge articles, Updates on the latest opportunities, referral programs, calling out on social platforms, business email, etc could build user retention with both companies & work-seekers on WorkDeer.

You Cannot Bore People Into Buying Your Product; You Can Only Interest Them.

How we could go about it?

​

Is in stages...before that let's look at some alluring numbers.

​

There are about 1,60,00,000(1.6 million) Social Media audience in "India" with the following Interests and Demographics

​

  • Demographics > Education > Field of Study

    • Character animation

    • Computer graphics

    • Visual effects

    • Visual Effects & Motion Graphics​

​

  • Demographics > Work > Job Titles

    • Animation Artist

    • Computer graphics

    • Graphic Art Designer

    • Motion Graphic Designer

    • Motion Graphics Artist

  • Interests > Additional Interests

    • 2D computer graphics

    • 3D computer graphics

    • Adobe After Effects

    • Autodesk Maya

    • Nuke (software)

    • Original video animation

    • Stop motion

    • Visual Effects Society

 ​

​

Age groups between 19 to 34. The number of audience reaches 3,50,00,000(35 million) if we consider countries like United States, United Kindgom, Singapore, Australia, Estonia, Germany, France, Canada, South Africa, Malaysia, Ireland & Nepal.

While it is important we target these audience it is also necessary we have clients.

 ​

To strike the balance​

​

it is essential you showcase the count of talent/skill/freelancers, quality of their work, & a few client projects along with freelancer success stories on WorkDeer's platform. 

​

On the other hand, we need Freelancers who really believe in the platform and come to us seeking work.

​​

  • Stage 1 

    • Market Survey Campaign

      • Online ​

      • Offline

    • Optimize Online Presence

      • Blogs​

        • KB Articles​

        • Latest Industry Updates

        • Tool Hacks

      • Youtube Channel

        • How

          • ​WD works

          • to create an attractive profile on ​WD

        • Popular amongst FAQs​

        • Industry Experts Talks

      • Facebook, IG & Whatsapp + Linked in & Twitter
        • Categoric Video & Graphic ​posts
        • User Engagement 

          • How

            • ​WD works

            • to create an attractive profile on ​WD

          • Popular amongst FAQs​

          • Industry Experts Talks

    • Brand Building Ad Campaings 

      • Google Ads (Display)​

      • Facebook & IG

      • Google Search & Display Remarketing

​

Our Strategy

​​

  • Stage 2 

    • Fake it till you Make it Campaign

      • Offline Sign up activities​

      • Webinars 

      • Project completion on ​WD

      • Highligting best profiles

    • Action Campaigns 

      • Influencer network​

        • Youtube ​

        • Facebook & IG

      • Referal Programs​

      • Linkedin Ads Targeting Clients

      • Email Campaigns

    •  Training Colleborations

      • Digital Trainers from

        • Udemy

        • Audacity

      • Revenue share training programs (optional)​​

    • Clients Acquisition & Business Development Campaigns ​

      • Linkedin Sales Navigator​

      • Community Searches & Posts

      • Offering Free Trials (Use known resources)

      • Email Marketing 

    • PPC Campaigns ​

      • Google & Bing Ads

        • Search + Search Remarketing  

        • Display ​+ Display Remarketing  

      • Native Ads (Taboola)

​​

  • Stage 3

    • Build Brand Loyality​

      • Free Credits to Bid​

      • Call out on Social Platforms

      • Reffer & Earn 

      • Call out Life events (Birthdays etc, treating them as an extended family) 

      • Connecting with performers & non performers

      • Evaluating & Helping to upskill

      • Notifying latest project  completions to clients and freelancers

      • Build Groups on Social Media Platforms 

      • IG reels for WD

Target Freelancers Signups 1 million​

Target Projects 10 thousand​

Let's do this together "WorkDeer"

 

 

 

​

 

Sincerely,

Srikkanth Konatham

Executive Panda

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